This session uses İlhan Yılmaz’s personal journey to outline Monster’s development over the years. It focuses on concrete elements such as early operational choices, product evolution, organizational growth stages, and the approaches that shaped the company’s working culture. The presentation offers a straightforward, experience-based view of how a tech brand progresses from one phase to the next.
Main Stage
2:50 p.m. - 3:10 p.m.
