Çağlayan Çetin is President of Trendyol Group, one of the world’s leading e-commerce platforms. Founded initially as a fashion e-commerce business in Istanbul in 2010, Trendyol has since grown into a multi-category online marketplace connecting sellers and brands with customers in Türkiye, Germany, Central and Eastern Europe, Azerbaijan, and the Gulf States. Before joining Trendyol in 2021, Çağlayan enjoyed a distinguished career in corporate finance, working for, among others, Goldman Sachs, where he was a Senior Managing Director and theChief Country Officer of Türkiye. He was also the co-founder and CEO of DOME Group, a London-based, FCA-regulated merchant bank focusing on emerging markets.